Dart Real Estate is proud to announce its team has won the Overall Marketing Campaign category at Citywealth’s 2021 Brand Management and Reputation Awards held on 22 June, 2021 in Mayfair, London.
Dart’s multi-channel marketing campaign was launched with the objective of showcasing the Cayman Islands as a jurisdiction of choice for international family offices. The campaign tactics included independently commissioned research, website design, collateral design, digital display advertising, social content and advertising, PR, in-person and virtual events and a global speaking and sponsorship programme.
Dart Real Estate’s marketing campaign to launch and promote the release of “The Cayman Islands; a jurisdiction of choice for family offices” secured top spot in the Overall Marketing Campaign category, ahead of Barclays Private Bank, who took Silver with their “Smarter Succession” campaign, and Mischcon Academy who took Bronze. A copy of the report can be requested here: https://familyofficereport.dartrealestate.com.
Sue Nickason, vice president real estate marketing and sales at Dart, said: “We are delighted to be recognised for our marketing and business development team’s performance over the past year. We repositioned our efforts in response to the impact of COVID-19 in mid-2020 to provide valuable thought leadership content to our key target audience of private wealth advisors and influencers digitally. Our aim was to position the Cayman Islands as a premier locale and emerging global leader in the family office sector and to engage, build credibility and position Dart Real Estate as trusted advisors and thought leaders amidst the COVID-19 crisis.”
Citywealth’s Brand Management and Reputation Awards are now in their sixth year and highlight the best brands emerging in the international private wealth industry. They also recognise business services functions, such as marketing and business development teams, who support business profit and navigate reputational risk for their organisations in an ever-changing digital world.
The private wealth industry awards attract over a hundred marketing and PR professionals from more than 30 companies within the wealth management industry who attend the annual in-person awards reception in London. The contest received more than 200 submissions this year that were reviewed by an independent judging panel including representatives from JTC Group, Zedra, Rathbones, Schroders Wealth Management, Mischon de Reya LLP, Equiom and Citywealth.
Karen Jones, editor of Citywealth, commented: “Brands came under scrutiny and strain over the last year as the global population moved to their phones, making them able to comment publicly through apps such as Twitter about worker decisions. It was a testing time for companies and individuals as the world found its voice. Our 2021 winners demonstrated strength and leadership over this time of global health crisis. They helped keep teams together and really brought home the meaning of brand values for clients and staff. Congratulations to our 2021 winners who had to be concise in their communication strategies and comprehensive in their internal branding.”
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