Compass Media is growing its team and enhancing its digital content offering with a new video production strategy that will include the expanded delivery of streaming content on new multimedia platforms.
The investment in enhanced video production and programming comes as part of a wider expansion in other areas of Compass Media, including new additions to the newsroom and expanded footprint in radio. It will allow the media house to connect with audiences on any platform at any time, in all three Cayman Islands and across the world.
This expansion comes on the heels of ongoing commitment from Dart Media and Entertainment, following its acquisition of the company last year, that saw Compass content become free to all readers in February with the removal of the online paywall, eliminating the charge for the weekly Cayman Compass print edition and increased newspaper distribution in the community. The company produces content across digital, social, print, video and radio.
“When we acquired Compass Media, our intention was to fuel resources that would allow the organisation to address the evolving needs of the community. Our investment in growing the team and launching enhanced video production and programming is a demonstration of that commitment,” said Dart Media and Entertainment Director, Jackie Doak. “Online streaming has become a staple in today’s modern society, with an increasing demand for high quality video programming and we’re ensuring we are responsive to the market.”
Steering the expansion is new Publisher Tripp Donnelly who brings unique experience to the helm of Compass Media. A seasoned technology and multimedia executive, Donnelly has decades of experience in growing multi-platform businesses and a successful history of doing business between the Cayman Islands and the US that dates back 15 years.
“As we prepare to celebrate the 60th anniversary of the Cayman Compass next year, we remain focused on delivering on our promise as the most trusted name in media. These investments across new and expanding platforms will bring quality news and entertainment to the people of Cayman with unparalleled access,” said Donnelly. “We look forward to rolling out these new and exciting initiatives to engage more with our readers, viewers and listeners in the months ahead.”
The continued investment by Dart Media and Entertainment ensures a strong future for the Compass family of brands and underscores the value of local news and the importance of robust journalism. Compass Media will continue its longstanding community focus through quality news, current affairs and entertainment, along with journalism scholarships and showcasing Cayman as a centre for training and cultivating the next generation of media professionals.
“Ken Dart’s continued investment in Dart Media and Entertainment is a reflection of his confidence in Cayman as a global leader in innovation,” said Doak. “Tripp’s experience in driving growth through new media platforms and technology makes him ideally suited to propel Compass Media forward and build on its 60-year foundation with Cayman’s national newspaper as its cornerstone.”
In addition to the Cayman Compass, its other publications including InsideOut and Cayman Health + Wellness, and its popular live events, Compass Media also operates four radio stations - Z99 FM, Rooster Cayman Country FM, Gold FM and Island FM.
This article also appears on the Cayman Compass website.
In other news
